Christine Rankin, Lisbeth Calandrino and Lenny Rankin
This blog was written by Lisbeth Calandrino, guest speaker at Carpet Network’s Convention in San Antonio, Texas.
Several weeks ago I was invited to speak at Carpet Network’s Homecoming 2009 in San Antonio Texas. Carpet Network is a shop at home franchise founded in the early 90’s by Christine and Lenny Rankin. At the time they had a very successful Floorcovering store and decided to take their concept to the next level. It was obvious to Chris that it was often difficult for customers to make decisions in the store. It was much easier when the customer looked at the products in their own home. “With that”, says Chris, “the shop at home concept, which was to be Carpet Network was born.”
Carpet Network Unicell
“At the time when retail stores are struggling to survive, our mobile concept is booming, says President Chris Rankin. Our state-of-the art Unicell vans allow our customers to view thousands of carpet, floor and window covering selections from the comfort of their homes or business.”
Just a note about franchised businesses, they are successful for one main reason: they have a proven system in place. There is no question, McDonalds and Dunkin’ Donuts have survived because of their systems. Franchise businesses have a failure rate of only 25% within the first five years, and traditional businesses have a failure rate of about 80%. Why? It’s the system that works. By buying a franchise you are buying into a set system of rules and regulations that have been tested and work.
Military Band in the Night Parade
What better place to hold a “homecoming” but in San Antonio, Texas during Fiesta time. A local nonprofit group or military organization sponsors every one of the 107 official Fiesta events of 2009. Fiesta is one of America’s truly great festivals. Fiesta began as a way to honor the memory of the heroes of the Alamo and the Battle of San Jacinto. For over 100 years Fiesta celebrates the diversity and culture of San Antonio.
The theme of Homecoming 2009 for Carpet Network was all about how franchise members could take advantage of new ways to build their business. Social networking with Facebook and Blogging, spurred much great discussion. Facebook seems to be a way of communicating for everyone these days including the Fiesta with their page hosting hundreds of comments as well as information on events. With golf events, carnival, great food and music, San Antonio at Fiesta is a wonderful place for a convention. Speaking of social networking, Lenny Rankin, CEO of Carpet Network gave some interesting facts on social media.
- 85% of Americans believe a company should not only be present via social media but also interact with its consumers.
- 60% of Americans interact with companies on a social medial web site, and one in four interacts more than once a week.
- 56% of American consumers feel both a strong connections with and better serviced by companies when they can interact with them in a social media environment.
Christine, Dave, Debbie and Lenny
Of course no business event is compete without its stars. Dave Fitzwater was chosen for the President’s Award, Carpet Network’s highest achievement. I had the opportunity to talk with Dave and get his thoughts about Carpet Network’s mobile business and why they are so effective.
- The ability to go to the customer is key. You don’t have to wait for the customer to come to your place; you have been invited to theirs. It’s important to be professional and organized.
- Without a storefront your overhead is greatly reduced. Having a well-equipped mobile showroom is just as effective as a brick and mortar business.
- People get connected to the person with the products. Not the products or the storefront—but the person. Often times this gets misinterpreted by salespeople. They push their products instead of building their own credibility.
- You must have good training and support from your home office. Having a good franchise behind you keeping up with trends and providing good back up is key.
Great weather, wonderful town and great people; what could be better?
To contact Lisbeth e-mail her at lcalandrino@nycap.rr.com or call (518) 495-5380.
This article is brought to you by the people at Carpet Network.