You remember in August, Mohawk had Ricko the Rhino live on their SmartStrand Carpet and after that time, a lucky team got to clean the carpet and it looked like new.  The product is amazing!  You can check out the SmartStrand Challenge here.

Most recently, Shaw Floors set a world record but not for producing the most carpet or anything even remotely related to flooring.  Their Guinness Book of World Records is for the largest pie fight!  Yes, I said Pie Fight!  The event had over 400 participants and 1,200 cherry, chocolate and apple pies.  Yum!

The January 7th event was coordinated to promote its Anso nylon products.  Anso nylon is known for its durability and ease of cleaning but this event gave Anso nylon a new name.

After 3,000 pounds of pies had been thrown, trampled and ground into the carpet, Shaws cleaning team got to work and made it look like new.  I think this product would make it in my house with two kids and two dogs!

Check out the video and see how the Anso Nylon carpet looks like new after a thorough cleaning.

What a mess!

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Take a 2,800 pound black rhino (named Ricko) and install SmartStrand carpet in his enclosure at The Birmingham Zoo and document his activity for 14 days in mid-August.

After the laughter settled, the idea must have gotten traction, because all the world will get to look in on the moment-to-moment activities of Ricko the Rhino.  Starting on Friday, August 14th through Friday, August 28th, we can see the good, bad and most assuredly, the very ugly trampling of all sorts of rhino debris up close and personal.  Seems to me that ten minutes would do plenty of damage to suit my taste, but heck, if Mohawk can get two weeks of voyeurism going, why not?

I for one, can’t wait to see how the carpet cleans up!  Knowing that Mohawk would never put themselves into a compromising position I fully expect the results to be exceptional.  For those homeowners who don’t have a rhino living with them clean up is typically a matter of warm water and mild detergent or Mohawk FloorCare™ Essentials spray cleaner.  This will be the ultimate test of SmartStrand®’s superior stain resistance  (which is engineered into the fiber and will never wear or wash off).   The fiber even resists the discoloring effects of bleach.

Hats of to those who came up with this marketing idea, it should be a wild ride!

This blog is brought to you by the people at Carpet Network.