Posts Tagged shop at home

Why Choose A Shop At Home Flooring Service? Because They’re Better!

IMG_7925 cropped resized to 10 percentThe trend of shopping or buying in the home goes back hundreds of years.  When transportation was limited to the wealthy, merchants traveled the country visiting towns and people in their homes.  The shop at home service was as much a necessity as a luxury.

With busy lifestyles, the ability to shop at home is a luxury service that anyone can enjoy.  No more visiting multitudes of stores and then going back several times to work out the details.  Why waste time when you can have a true shop at home professional come to your home?

A shop at home floor service makes the process simpler.   The shop at home professional will bring many samples so you can see how they look in your home with your lighting and furniture. Although brick and mortar stores often have what they consider a shop at home service it is usually limited to how many samples they can fit in their van or their car.  The shop at home professional has a special traveling “showroom” with as many samples, if not more than a brick and mortar store. They are prepared to provide you with everything from expertise on choosing the right flooring, to design advice and professional installation.  Basically a “one stop shop.”

Two women pictureWe know that flooring is a big decision and the true professional will not only have hundreds of products but will measure and assess your site conditions in one easy step.  If  convenience and expertise is what you want, then shop at home floor covering is the way to go.

What should you look for in a shop at home?  The same business credentials that you would look for in a brick and mortar store.  The shop at home professional is prepared to earn your confidence and make your at-home buying experience a simple and enjoyable process.

When booking the appointment with your shop at home professional, be sure and ask for licensing if applicable in your area and testimonials from satisfied customers.  Shop at home professionals realize they have been invited to your home and come prepared to build that important trust factor.  Remember, since they are a shop at home service, 70-80% of their new customers come from satisfied people like yourself.  They are prepared to provide you with information such as photos from past jobs so you can see the quality of their work.   The shop at home professional will be prepared to walk you through every step of the process and be available during and/or after the installation to make sure everything goes smoothly.  They are aware that not only are they providing a service but building new friendships.

“Our business is built on one premise”, says Christine Rankin President of Carpet Network a shop at home flooring and window treatment service with over 30 years experience.  “Besides our cutting edge products, providing the best customer service is our most important product.  We realize it’s a privilege to be invited into someone’s home and we take that privilege seriously.   As we know, we only get one chance to make that most important first impression.  For the 5th year in a row, Carpet Network has been honored with the designation of being in the top 50 franchises for the past 5 years.  This honor is due to the outstanding customer service commitment of our franchisees to all of their customers.”

Want the process to go smoothly? There are things you can do to help prepare yourself for choosing new flooring.  Determine how much you want to be involved in the process, will you rip up you existing flooring, move your furniture, provide your own installation and be available to do a final walk through after the job?

What about our “Green presence?”   To Carpet Network , green is not only a color but another important part of our life.  For further information on our green commitment visit http://www.aboutgreenfloors.com/.

Want to be in touch with a Carpet Network professional in your area?  Contact either by phone
1-800-821-1635 or info@carpetnetwork.com or  http://www.carpetnetwork.com/ under “Find a Dealer.”

This blog is brought to you by the people at Carpet Network.

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A Homecoming Can Be All That You Make It and More!

Christine and Lenny Rankin flank presenter, Lisbeth Calandrino

Christine Rankin, Lisbeth Calandrino and Lenny Rankin

This blog was written by Lisbeth Calandrino, guest speaker at Carpet Network’s Convention in San Antonio, Texas.

Several weeks ago I was invited to speak at Carpet Network’s Homecoming 2009 in San Antonio Texas. Carpet Network is a shop at home franchise founded in the early 90’s by Christine and Lenny Rankin. At the time they had a very successful Floorcovering store and decided to take their concept to the next level. It was obvious to Chris that it was often difficult for customers to make decisions in the store. It was much easier when the customer looked at the products in their own home. “With that”, says Chris, “the shop at home concept, which was to be Carpet Network was born.”

Carpet Network Unicell

Carpet Network Unicell

“At the time when retail stores are struggling to survive, our mobile concept is booming, says President Chris Rankin. Our state-of-the art Unicell vans allow our customers to view thousands of carpet, floor and window covering selections from the comfort of their homes or business.”

Just a note about franchised businesses, they are successful for one main reason: they have a proven system in place. There is no question, McDonalds and Dunkin’ Donuts have survived because of their systems. Franchise businesses have a failure rate of only 25% within the first five years, and traditional businesses have a failure rate of about 80%. Why? It’s the system that works. By buying a franchise you are buying into a set system of rules and regulations that have been tested and work.

Military Band from Festival of Lights Parade

Military Band in the Night Parade

What better place to hold a “homecoming” but in San Antonio, Texas during Fiesta time. A local nonprofit group or military organization sponsors every one of the 107 official Fiesta events of 2009. Fiesta is one of America’s truly great festivals. Fiesta began as a way to honor the memory of the heroes of the Alamo and the Battle of San Jacinto. For over 100 years Fiesta celebrates the diversity and culture of San Antonio.

The theme of Homecoming 2009 for Carpet Network was all about how franchise members could take advantage of new ways to build their business. Social networking with Facebook and Blogging, spurred much great discussion. Facebook seems to be a way of communicating for everyone these days including the Fiesta with their page hosting hundreds of comments as well as information on events. With golf events, carnival, great food and music, San Antonio at Fiesta is a wonderful place for a convention.  Speaking of social networking, Lenny Rankin, CEO of Carpet Network gave some interesting facts on social media.

  • 85% of Americans believe a company should not only be present via social media but also interact with its consumers.
  • 60% of Americans interact with companies on a social medial web site, and one in four interacts more than once a week.
  • 56% of American consumers feel both a strong connections with and better serviced by companies when they can interact with them in a social media environment.
Chris and Lenny Rankin flank President's Award Winners, Dave and Debbie Fitzwater

Christine, Dave, Debbie and Lenny

Of course no business event is compete without its stars. Dave Fitzwater was chosen for the President’s Award, Carpet Network’s highest achievement. I had the opportunity to talk with Dave and get his thoughts about Carpet Network’s mobile business and why they are so effective.

  • The ability to go to the customer is key. You don’t have to wait for the customer to come to your place; you have been invited to theirs. It’s important to be professional and organized.
  • Without a storefront your overhead is greatly reduced. Having a well-equipped mobile showroom is just as effective as a brick and mortar business.
  • People get connected to the person with the products. Not the products or the storefront—but the person. Often times this gets misinterpreted by salespeople. They push their products instead of building their own credibility.
  • You must have good training and support from your home office. Having a good franchise behind you keeping up with trends and providing good back up is key.

Great weather, wonderful town and great people; what could be better?

To contact Lisbeth e-mail her at lcalandrino@nycap.rr.com or call (518) 495-5380.

This article is brought to you by the people at Carpet Network.

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