Research tells us that there are six key factors people consider in making environmentally responsible and healthful flooring choices:  Indoor Air Quality, Raw Materials, Product Life Cycle, Installation, Manufacturing Processes and Maintenance.  While no product can meet all these criteria, almost every floor will address one or two of these areas. A well informed dealer can explain how products score in each category.

As retailers, we need to understand what consumers really want when they ask for green products.  We need to educate them through the product choices and explain responsibly.  We need to provide the facts that help our customers make well-informed decisions.